1.30.2009

KOGI! Because Everyone's Doing it


If you live in LA and you haven't heard about Kogi, you probably live in a cave suburb of the Mars district. But for that cave crowd, Kogi BBQ is a Korean taco truck that drives around the city alerting patrons to its upcoming locations via Twitter. Even an hour before the truck arrives, masses spontaneously congregate resulting in curious stares and funny questions from those not in the know. And the tacos? Fuh-get about it. They are, as Jonathan Gold says, "unmistakably Los Angeles".

Joe and I got to check it out on Tuesday when it stopped in the Village. We waited for over an hour, but that was half the fun. Standing in line made me feel connected, part of something big and exciting (and facilitated choice eavesdropping).

The menu: Korean shortribs; spicy pork; spicy chicken or tofu on corn tortillas.

Topped with shredded cabbage, scallions, soy, and sesame seeds, the tacos are sweet and sour perfection. I'd say more if it hadn't all been said before.

To find out where to hit up the Kogi truck, check out their Twitter feed .

1 comment:

joe said...

if it's not what you wanted it to be..but it is what it is...then it isn't what it can be...but we don't want it to anything but it is...