Wrote this for National Ice Cream Day but I didn't get to edit it before Hawaii so it didn't go up on SI. Still, I think it's pretty funny so here y'are:
During his term in office, President Ronald Reagan recognized that Americans love ice cream and in 1984, he proclaimed the third Sunday in July to be National Ice Cream Day. His proclamation address suggested the holiday be celebrated with "appropriate ceremonies and activities." In 2009, a roundup of the L.A.'s major ice cream purveyors revealed that many have even heard of the holiday and most don't plan on celebrating. Coincidence? A sign of the times? Just burn out from the National Doughnut Day calorie fest?
Still, there are those who've come through to celebrate this year's National Ice Cream Day on Sunday July 19.
Mid-city's ice cream maven, Bret Thompson, invites customers to Milk for a special holiday promotion. Any customer who comes to the shop and says the secret code phrase: "I scream, you scream, we all scream for ice cream," will receive a scoop of the creamy stuff absolutely free.
And Charlie Temmel, owner of Charlie Temmel's Ice Cream on the Venice Boardwalk is offering 5 oz. of Schwarzenegger's favorite Austrian-style scoops for only $2.
Thanks for holding it down, guys! We invite the rest of the city's ice cream shops to please comment below with any "appropriate ceremonies and activities" we might have missed, or those that may have materialized during the past week.
Also, to ensure that the next national food day is more successful, here's a little heads up to Pinks, Let's Be Frank, Oki Dog, Skoobys, Wurstkuche, and The Stand: National Hot Dog Day is July 23rd. Make it happen.
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